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Bus Stop Advertising in SingaporeJCDecaux taps on Singapore’s extensive road transport system to provide advertisers with multiple ways of reaching their target audience. We manage over 1,400 bus shelters as part of our streetside bus stop advertising concession in Singapore which comprises our static and digital advertising platforms. This addition to JCDecaux’s portfolio offers advertisers an unmatched suite of solutions to reach out to audiences in several residential estates, shoppers on Orchard Road, and PMEBs in the Central Business District.
Reach audiences with our extensive range of bus sheltersJCDecaux prides itself on its island-wide coverage of bus shelters that encompasses over 2,000 bus stop advertising faces across multiple residential and town areas in Singapore. Our bus shelter ad panels are located close to densely populated town centres of mature estates, with our Broadcast Network reaching 70% of the population. These empower advertisers to reach audiences who are constantly on the move. Bus commuters are made up of various demographics in brands’ target markets, such as PMEBs and millennials, making bus stop advertising in Singapore a sought-after medium to communicate to the intended audience with high reach and impressions. With more than half of Singaporeans noticing advertisements while waiting for their buses to arrive, advertisers can be assured that bus stop advertising will reap high returns for their brand.
Solutions to Engage and Enthral AudiencesCommitted to bridging brands and consumers through deeper engagements, our digital solutions allow advertisers to communicate with audiences by broadcasting messages to target groups. Advertisements are displayed on the digital screens located at the busiest bus stops in high traffic areas in Singapore. With the level of interactivity and creative freedom offered within the digital realm, advertisers are able to communicate to their target audience with diverse messaging. The incorporation of live feeds for weather, time and traffic updates allow the ad to integrate seamlessly to the environment of the bus stop at every part of Singapore. Boundless possibilities are available to trigger meaningful interactions that deliver a holistic brand experience.
Bus stop advertising can go beyond the ordinary to create meaningful brand experiences among commuters, especially with the use of dynamic out of home advertisements.