Our latest Mall Study shows JCDecaux mallgoers are more attentive, engaged, and responsive to advertising compared to the average shopper.
63%
JCDecaux mallgoers notice ads, a 17% lift over general mall audiences.
(Source: JCDecaux Mall Study, 2024)
1 in 3
shoppers remember mall ads when making future purchase decisions.
(Source: JCDecaux Mall Study, 2024)
78%
say mall ads influence what they buy and over half (51%) find them more relevant than ads in other spaces.
(Source: JCDecaux Mall Study, 2024)
60%
are likely to take action after seeing a mall ad – outperforming public transport ads (53%) and on par with social media (59%)
(Source: JCDecaux Mall Study, 2024)
Nearly 1 in 2
shoppers say easy access to advertised brands is a key reason for influencing action.
(Source: JCDecaux Mall Study, 2024)
