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85% 

of frequent mall visitors enjoy watching ads relevant to them

(Source: Milieu Portraits, Feb 2019)

61% 

of frequent mall visitors agree that advertising helps them choose what to buy

(Source: Milieu Portraits, Feb 2019)

83% 

of people recall seeing OOH advertising within 30 minutes before shopping, the “last window of influence”

(Source: Outsmart UK, 2011)

57% 

of people remembered seeing shopping mall ads in the past month

 

23% 

of consumers have visited the physical store advertised as a direct result of seeing an OOH ad

(Source: Milieu Insight & JCDecaux Singapore, Consumer Actions Driven by Traditional Advertising, 2019)