85%
of frequent mall visitors enjoy watching ads relevant to them
(Source: Milieu Portraits, Feb 2019)
61%
of frequent mall visitors agree that advertising helps them choose what to buy
(Source: Milieu Portraits, Feb 2019)
83%
of people recall seeing OOH advertising within 30 minutes before shopping, the “last window of influence”
(Source: Outsmart UK, 2011)
57%
of people remembered seeing shopping mall ads in the past month
23%
of consumers have visited the physical store advertised as a direct result of seeing an OOH ad
(Source: Milieu Insight & JCDecaux Singapore, Consumer Actions Driven by Traditional Advertising, 2019)
