Our latest Mall Study shows JCDecaux mallgoers are highly attentive, deeply engaged, and remarkably responsive to advertising.
76%
feel more curious and aware of their surroundings in malls compared to commuting.
(Source: JCDecaux Singapore 2026 Malls Audience Profiling Survey)
58%
say mall advertising helps brands stand out from competitors.
(Source: JCDecaux Singapore 2026 Malls Audience Profiling Survey)
65%
say they are ready to spend money during their mall visit.
56%
visit a store or brand website after seeing a mall ad.
(Source: JCDecaux Singapore 2026 Malls Audience Profiling Survey)
31%
will consider making a purchase after seeing a mall ad, outperforming transport media (20%) and social media (22%)
(Source: JCDecaux Singapore 2026 Malls Audience Profiling Survey)
70%
enjoy discovering new brands and retail concepts.
Learn more about JCDecaux mallgoers by reaching out to us today.
(Source: JCDecaux Singapore 2026 Malls Audience Profiling Survey)
