Evaluate campaign performance and accurately measure against your desired KPIs
JCDecaux has partnered with Attest, a leading online market research platform to help you assess the effectiveness of your OOH campaigns throughout the marketing funnel – from advertising recall to its influence on consumers’ perceptions, and uplift in consideration & purchase intent.
Harnessing data gathered from sensors, we track incremental footfalls following a drive-to-store campaign, or brand metrics after a branding campaign with custom surveys. Leverage measurement solutions to objectively assess your campaign impact and areas for growth and future optimization.
