Optimise planning, content delivery and creativity to maximize impact on your target audience. Plan with a complete understanding of your audience and tailor your media buy for maximum impact and relevance.
Airport Audience Measurement
The Airport Audience Measurement (AAM) is the first international audience measurement tool developed for the airport media industry by JCDecaux. Offering advertisers and agencies standard metrics across the globe, it takes into consideration the airport’s unique characteristics and passenger journeys such as movements around departure and arrival zones, from check-in to boarding, immigration to baggage collection and transport to the city. AAM's methodology is a scientific approach backed by both external and internal data sources, and approved by the CESP, an independent joint industry committee in charge of auditing media audience measurement services in France.
Hourly Impression Measurement
Hourly Impression Measurement (HIM) provides you with audience data points derived from traffic sensors in Retail Malls to capture impressions for your campaigns. With HIM, you can now execute your OOH campaign with more precision to better meet your defined objectives.
Data points available with HIM
Best Performing Hour
Best Performing Dayweekday vs weekend
Impressions
Traffic
