JCDecaux's billboards are impactful advertising platforms for brands wanting to make a statement among a desirable audience. Connecting brands with PMETs and high net worth individuals who frequent main commuting routes leading toward the city, the grand media sites expand campaign reach to traffic plying the affluent Sentosa Cove enclave and the Central Business District.
>4.9 millionviewable impressions weekly
47%expect major brands to advertise on outdoor ads
Directors and Senior Managersare 40% and 25% more likely to notice billboard ads respectively compared to Singaporeans
84%of audiences with monthly personal income of over $12k are regularly exposed to billboard ads
Classic sites to build brand awareness among the influential
Standard Chartered | 39 Keppel Road
Formula 1 | 43 Keppel Road
BMW | 515 Keppel RoadThe prime OOH media sites couple high frequency with unrivalled visibility at all times of the day for sustained exposure, building brand awareness and a strong mindshare among key audiences.
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View our past campaigns here.
Sources: JCDecaux Streetside Audience Measurement 2019, Milieu Insight & JCDecaux Singapore, Consumer Actions Driven by Traditional Advertising, 2019