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Mall Media

INTEGRATED RETAIL SPACES. WHERE SHOPPERS CONVERGE.

JCDecaux Singapore's presence in the island's most luxurious malls serve as a bridge between brands and patrons, including families, high-net-worth individuals, professionals, managers, executives and businessmen (PMEBs). We work closely with malls to enhance the shopper experience through impressive media sites, reaching out to shoppers during the “last window of influence” to draw customers to nearby stores just before purchases.

Retail Space Advertising

With over 60% of shoppers finding shopping mall ads helpful in prompting them to decide what to purchase, retail advertising makes up a large part of OOH advertising in many countries, including Singapore. Shopping centres are more than spaces of commercial transactions. They are also avenues for brands to tell their stories and inspire potential customers. By integrating the retail space with advertising media in shopping malls, we create immersive brand experiences among shoppers which are integral to the draw of retail.
Our stable of state-of-the-art solutions makes your brand stand out close to the point of purchase. Our team is able to make recommendations to translate each brand’s persona into a compelling advertising strategy within the retail space at prominent shopping locations in Singapore, such as ION Orchard, Suntec City and Raffles City.

Advertising strategy in shopping malls

85% of frequent mall visitors enjoy watching ads in shopping malls that are relevant to them. This makes retail space advertising in Singapore a powerful medium for brand exposure and awareness. Within the space of the shopping mall, JCDecaux recommends media sites from a stable of solutions tailored to diverse advertising strategies, and that are integrated into the consumer’s shopping experience. These ads serve effectively as the “last window of influence” before purchase by tapping on key consumer touchpoints along the shopper’s journey to make the impact.

Digital Out-of-Home

Our advertising sites are located in ION Orchard, Shaw House, Ngee Ann City, Suntec City and Raffles City.   Advertisers are able to leverage on digital out-of-home shopping mall ads as a platform to drive impactful messages near the consumers’ point of purchase. For instance, as part of our suite of out-of-home advertising solutions, the 24.3 square-metres digital portrait screen located at the entrance of Raffles City effectively commands the attention of the shopping crowd entering the mall as well as pedestrians existing City Hall MRT station.
 
Browse our gallery to view past advertising campaigns.
 

 

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