Engage premium shoppers in Singapore’s most influential malls through high-impact media in premium retail destinations.
Our mall Out-of-Home footprint is entering an exciting new phase. We’ve added 6 new 75” panels at Suntec City and 2 new placements at Suntec and Plaza Singapura, growing our network to 237 mall advertising faces across Singapore. This expansion unlocks over 1.2 billion monthly programmatic impressions and significantly boosts our inventory, helping brands reach shoppers more dynamically and at scale.
Singaporeans visit malls frequently, averaging 5 trips a month on average. JCDecaux mallgoers* are even more active, with 6.5 visits monthly, 1.3x higher than the general population. This frequency creates multiple brand touchpoints and repeated opportunities for ad exposure.
Unlike passive digital environments, malls attract active and purposeful shoppers with 84% of visits driven by personal motivations such as shopping, dining, and leisure. In fact, 6 in 10 shoppers say they visit malls specifically to touch, feel, and try products before purchasing.
With this combination of frequency, intent, and interactivity, JCDecaux malls deliver a powerful environment where brands can capture attention, influence purchase decisions, and stay top of mind.
* JCDecaux Mallgoer: Someone who has visited any of the JCDecaux malls at least once a month
Our presence in Singapore's most luxurious malls serve as a bridge between brands and patrons, including families, high-net-worth individuals and PMEBs (professionals, managers, executives and businessmen). With 54% of consumers paying attention to shopping mall ads, we invest in quality media that enhances the shopper's experience in premium shopping malls, drawing customers to nearby stores just before purchases.
Our state-of-the-art solutions power audience-centric marketing. Valuable data from our traffic sensors quantifies audiences in these locations, providing insights for the media buy.
Data capabilities in our shopping mall sites include digital OOH ads with dynamic content tapping on live data feeds.
This data helps to target audiences more precisely by displaying visuals that vary according to changes in the data feed resulting in:
Gamified Dynamic Creative Optimisation (DCO) combines interactive elements with data-driven targeting to capture attention and encourage participants. By tapping into the psychology of play, it drives stronger engagement and immediate response in real time.
JCDecaux malls are home to Singapore’s leading retail and lifestyle hubs, each offering unique opportunities for brands to reach high-value audiences. From luxury shoppers on Orchard Road to business professionals in the CBD and travellers at Changi, our malls deliver scale, diversity, and impact.
Singapore’s iconic luxury destination on Orchard Road, spanning eight levels of high-end retail, dining, and entertainment, where prestigious brands meet discerning shoppers for an unrivalled shopping experience.
A premier lifestyle hub in the Central Business District, Raffles City seamlessly integrating over 200 retail and dining options with hotels, offices, and a convention centre. Its prime location at City Hall drives a steady flow of professionals, shoppers, and tourists year-round.
Jewel Changi Airport is Singapore’s leading retail, entertainment and lifestyle destination. With over 250 shops and social media-worthy attractions including the Rain Vortex, it draws 6.7 million visitors monthly, making it a powerful platform to reach both travellers and locals.
One of Singapore’s largest integrated developments, Suntec City combines over 360 retail and dining outlets with offices and the Suntec Singapore Convention & Exhibition Centre. Located in the bustling Marina Bay precinct, it is a dynamic nexus for business travellers, shoppers, event-goers, tourists, and weekend family crowds.
Singapore’s State-of-the-Art Mall in the Civic District, renowned for its bold mix of technology, innovation, and sustainability. Home to cutting-edge concept stores, urban farming, and an indoor cycling track, it draws a vibrant community of digitally savvy PMEBs, lifestyle enthusiasts, and urban tastemakers.
With high shopper frequency, engaged audiences, and iconic destinations, JCDecaux malls provide powerful platforms to influence purchase decisions and build lasting brand connections.
Get in touch with us to discover how your brand can make its mark in Singapore’s most dynamic retail environments.
Source: JCDecaux Singapore Mall Study 2025
