By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons.
Find out more and change your cookies settings.
An Islandwide CoverageJCDecaux Singapore’s bus shelter network comprises over 1,400 bus shelters islandwide, encompassing over 2,000 advertising faces near town centres in residential estates, the main shopping belt of Orchard Road and in the Central Business District.
The latest addition to JCDecaux’s suite of solutions since April 2018, bus shelter advertisements in prime locations offer advertisers unparalleled reach to audiences on the move.
“We are very happy to have been awarded this advertising concession by the Singapore Land Transport Authority. Our footprint in Asia started in Singapore almost 20 years ago with the LTA’s Bus Shelter contract and it is indeed gratifying to renew the contract. This is also an opportune time for us to bring to this Smart City our best digital media assets combining with our unique content management platform, SmartContent, which will serve to enrich the ways brands communicate with the millions of commuters daily. Creating good value for our advertisers and providing innovative and quality service to the city are always at the heart of our strategy.”Jean-Charles DecauxChairman of the executive board and co-CEO of JCDecaux
JCDecaux’s advertising faces are located across Singapore, from densely-populated residential estates like Tampines, Ang Mo Kio and Yishun, to prime shopping districts at Orchard Road to the bustling Central Business District at the city centre. The spread of panels enable advertisers to target diverse audiences encompassing PMEBs, tourists, business decision-makers and families.
Known as the top shopping destination for Singaporeans with an unrivalled pedestrian street experience, the Orchard Road stretch is one of the world's most acclaimed shopping, dining and entertainment destination. 1.5 million visitors, including premium shoppers and high-net worth individuals, visit the shopping heart of Singapore every week where they would be exposed to brand messages close to store. Read more about advertising on Orchard Road here.
Spanning Shenton Way, Marina Bay and Beach Road, the Central Business District is a hub of financial activity with a high density of business decision-makers and PMEBs.
Central Business District
Networks in residential estates are clustered around town centres, major bus interchanges and MRT stations. JCDecaux’s presence in mature estates such as Toa Payoh, Tampines, Ang Mo Kio, Jurong West and Yishun have the potential to 2.5 million unique eyeballs across the island.
Bus commuters are a significant audience to reach out to dailyWith Singapore's islandwide bus transport network, commuters have found it a more preferred mode of transport. Sheltered and convenient, bus stops are an ideal place to reach the desired audience while they wait for their bus.
3.94 million bus rides per day*
+1.2% year-on-year growth*
56% of Singaporeans notice advertisements at bus stops
*Bus, rail ridership soars to new high, The Straits Times, 22 April 2017
**YouGov Profiles, 26 November 2017