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Bus Stop AdvertisingJCDecaux Singapore’s bus shelter network comprises over 1,400 bus shelters islandwide, encompassing over 2,000 advertising faces near town centres in residential estates, the main shopping belt of Orchard Road and in the Central Business District.
The latest addition to JCDecaux’s suite of solutions since April 2018, bus shelter advertisements in prime locations offer advertisers unparalleled reach to audiences on the move.
Bus commuters make up a significant proportion of our audience whom we can reach out to daily. With Singapore's well-connected island-wide bus transport network, commuters have found it a preferred mode of transport. Sheltered and convenient, bus stops are an ideal place for advertisers to communicate to their desired audience. While commuters wait for their bus, advertisers can leverage this dwell time to bring consumers’ attention to their products or services. With 24/7 visibility, these ads not only reach out to commuters but also pedestrians walking past the bus shelters.
“We are very happy to have been awarded this advertising concession by the Singapore Land Transport Authority. Our footprint in Asia started in Singapore almost 20 years ago with the LTA’s Bus Shelter contract and it is indeed gratifying to renew the contract. This is also an opportune time for us to bring to this Smart City our best digital media assets combining with our unique content management platform, SmartContent, which will serve to enrich the ways brands communicate with the millions of commuters daily. Creating good value for our advertisers and providing innovative and quality service to the city are always at the heart of our strategy.”Jean-Charles DecauxChairman of the executive board and co-CEO of JCDecaux
Our extensive spread of bus stop advertising panels across Singapore will allow advertisers to target their desired pool of customers, which encompasses PMEBs, tourists, business decision-makers and families.
Orchard road is the top destination for shoppers in Singapore, priding itself on a spectacular pedestrian experience amidst many of the world’s renowned leisure, lifestyle and dining brands.
Spanning Shenton Way, Marina Bay and Beach Road, the Central Business District is a hub of financial activity with a high density of business decision-makers and PMEBs.
Central Business District
Networks in residential estates are clustered around town centres, major bus interchanges and MRT stations. JCDecaux’s presence in mature estates such as Toa Payoh, Tampines, Ang Mo Kio, Jurong West and Yishun has the potential to attract over 3.8 million unique eyeballs across the island.
Bus commuters are a significant audience to reach out to dailyWith Singapore's islandwide bus transport network, commuters have found it a more preferred mode of transport. Sheltered and convenient, bus stops are an ideal place to reach the desired audience while they wait for their bus.
3.94 million bus rides per day*
+1.2% year-on-year growth*
56% of Singaporeans notice advertisements at bus stops
Bus Stop AdvertisingOur bus stop ads in Singapore reap effective returns for brands by offering a high reach and visibility among commuters for high impact. Contact us for a recommendation for bus shelter campaigns or to enquire about advertising rates.
*Bus, rail ridership soars to new high, The Straits Times, 22 April 2017
**YouGov Profiles, 26 November 2017