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18.5m

cinema attendees in 2019

(Source: IMDA)

70% 

of millennial movie goers watch movies once to thrice a month

 

90% 

of audiences are seated before ads start

(Source: JCDecaux Cinema survey 2018)

 

1 in 2 

PMEBs and families with young children agree that cinema ads catch their attention

(Source: Milieu Portraits, Oct 2019)