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Cinema

The Audience

Our cinema advertising network provides both maximum coverage for cinema ads and targeted brand exposure to PMEBs, families and millennials.

Discover the Cinema Audience
 
 

18.5m cinema attendees in 2019
 

(Source: IMDA)

70% of millennial movie goers watch movies once to thrice a month
 

(Source: JCDecaux Cinema survey 2018)

90% of audiences are seated before ads start
 

(Source: JCDecaux Cinema survey 2018)

1 in 2 PMEBs and families with young children agree that cinema ads catch their attention
 

(Source: Milieu Canvas, Oct 2019)