18.5m
cinema attendees in 2019
(Source: IMDA)
70%
of millennial movie goers watch movies once to thrice a month
90%
of audiences are seated before ads start
(Source: JCDecaux Cinema survey 2018)
1 in 2
PMEBs and families with young children agree that cinema ads catch their attention
(Source: Milieu Portraits, Oct 2019)