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18.5m cinema attendees in 2019
(Source: IMDA)
70% of millennial movie goers watch movies once to thrice a month
(Source: JCDecaux Cinema survey 2018)
90% of audiences are seated before ads start
(Source: JCDecaux Cinema survey 2018)
1 in 2 PMEBs and families with young children agree that cinema ads catch their attention
(Source: Milieu Portraits, Oct 2019)