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32%Market Share

Cinema Advertising


A captive theatre environment allows for the undivided attention of audiences and this makes cinema advertising  a popular choice for companies narrating their brand stories and engaging target audiences on a deeper level.  

JCDecaux represents Shaw Theatres with a cinema advertising network that spans the heartlands and downtown locations islandwide, providing wide coverage for cinema ads and targeted brand exposure to PMEBs, families and millennials. 

Captive audiencein a distraction-free environment
Entertaining and engaging
Good visual and audio quality


JCDecaux currently represents Shaw Theatres with 32% market share in Singapore, boasting an extensive network of 8 cineplexes located at frequented heartland and downtown locations across the island.

On-screen cinema ads

On-screen cinema advertising, which is shown before the film runs, gives advertisers the freedom to make their ads visually interactive with full sight, sound and motion to attract the attention of a relaxed and focused audience. With high audio and visual quality, cinema ads foster an emotional connection with the audience to cultivate brand loyalty in the long run. Advertisements that pair well with the nature of the movie and the demographics of the audience further enhance their impact.

Off-screen cinema ads

The incorporation of on-screen cinema advertising and off-screen engagement allows companies to reach out to audiences across multiple touchpoints. An off-screen cinema activation encountered before entering the movie theatre can be enhanced with an on-screen advertisement to increase awareness of the brand and enhance brand recall.