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4.4 million

audiences weekly islandwide

(Source: JCDecaux Streetside Audience Measurement 2019)


of audiences who have noticed bus stop ads have taken brand actions on their mobile devices following ad exposure

(Source: Milieu Insight & JCDecaux Singapore, Consumer Actions Driven by Traditional Advertising, 2019) 


of those exposed regularly to bus stop ads are Gen Zs and Millennials 

(Source: Milieu Canvas 2020) 

Orchard Road sees up to 14% more visitors on Fridays and Saturdays than regular weekdays 



of those who use bus as their main mode of transport are on the lookout for promotions and special offers 


of audiences regularly exposed to bus stop ads dine out regularly 

(Source: Milieu Canvas 2020) 


of audiences regularly exposed to bus stop ads regularly shop at malls near their homes 

(Source: Milieu Canvas 2020)