Menu

4.4 million

audiences weekly islandwide

(Source: JCDecaux Streetside Audience Measurement 2019)

78% 

of audiences who have noticed bus stop ads have taken brand actions on their mobile devices following ad exposure

(Source: Milieu Insight & JCDecaux Singapore, Consumer Actions Driven by Traditional Advertising, 2019) 

68%

of those exposed regularly to bus stop ads are Gen Zs and Millennials 

(Source: Milieu Canvas 2020) 

Orchard Road sees up to 14% more visitors on Fridays and Saturdays than regular weekdays 

 

85% 

of those who use bus as their main mode of transport are on the lookout for promotions and special offers 

92% 

of audiences regularly exposed to bus stop ads dine out regularly 

(Source: Milieu Canvas 2020) 

91% 

of audiences regularly exposed to bus stop ads regularly shop at malls near their homes 

(Source: Milieu Canvas 2020)