4.4 million
audiences weekly islandwide
(Source: JCDecaux Streetside Audience Measurement 2019)
78%
of audiences who have noticed bus stop ads have taken brand actions on their mobile devices following ad exposure
(Source: Milieu Insight & JCDecaux Singapore, Consumer Actions Driven by Traditional Advertising, 2019)
68%
of those exposed regularly to bus stop ads are Gen Zs and Millennials
(Source: Milieu Canvas 2020)
85%
of those who use bus as their main mode of transport are on the lookout for promotions and special offers
92%
of audiences regularly exposed to bus stop ads dine out regularly
(Source: Milieu Canvas 2020)
91%
of audiences regularly exposed to bus stop ads regularly shop at malls near their homes
(Source: Milieu Canvas 2020)