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4.4 million audiences weekly islandwide
(Source: JCDecaux Streetside Audience Measurement 2019)
78% of audiences who have noticed bus stop ads have taken brand actions on their mobile devices following ad exposure
(Source: Milieu Insight & JCDecaux Singapore, Consumer Actions Driven by Traditional Advertising, 2019)
68% of those exposed regularly to bus stop ads are Gen Zs and Millennials
(Source: Milieu Canvas 2020)
Orchard Road sees up to 14% more visitors on Fridays and Saturdays than regular weekdays
85% of those who use bus as their main mode of transport are on the lookout for promotions and special offers
(Source: Milieu Canvas 2020)
92% of audiences regularly exposed to bus stop ads dine out regularly
(Source: Milieu Canvas 2020)
91% of audiences regularly exposed to bus stop ads regularly shop at malls near their homes
(Source: Milieu Canvas 2020)