Tapping on our expertise and experience in OOH media in Singapore and around the world, the different measurement systems factor in the unique characteristics of outdoor and indoor environments. This data is then translated to actionable insights for brands to refine audience targeting.
Airport Audience Measurement
The Airport Audience Measurement (AAM) is the first international audience measurement tool developed for the airport industry by JCDecaux. Offering advertisers and agencies standard metrics across the globe, it takes into consideration the airport’s specific features and passenger journeys such as movements around departure and arrival zones, beginning from check-in to boarding, and immigration to baggage collection and transport to the city. This methodology is a scientific approach backed by both external and internal data sources, and approved by the CESP, an independent joint industry committee in charge of auditing media audience measurement services in France
Streetside Audience Measurement
The Streetside Audience Measurement (SAM) is the first study of Singapore’s outdoor audience mobility patterns carried out in partnership with Dataspark. By leveraging mobile phone signals, the anonymised data offers deeper insight into motorist and pedestrian numbers, frequency of repeated travel patterns, and exposure to OOH ads within a day or week. These insights translate to better optimisation of campaigns for a more targeted media buy.