Tapping on our expertise and experience in OOH media in Singapore and around the world, the different measurement systems factor in the unique characteristics of outdoor and indoor environments. This data is then translated to actionable insights for brands to refine audience targeting.
Airport Audience Measurement
The Airport Audience Measurement (AAM) is the first international audience measurement tool developed for the airport industry by JCDecaux. Offering advertisers and agencies standard metrics across the globe, it takes into consideration the airport’s specific features and passenger journeys such as movements around departure and arrival zones, beginning from check-in to boarding, and immigration to baggage collection and transport to the city. This methodology is a scientific approach backed by both external and internal data sources, and approved by the CESP, an independent joint industry committee in charge of auditing media audience measurement services in France
Hourly Impression Measurement
Hourly Impression Measurement (HIM) provides you with audience data points derived from traffic sensors in Retail Malls to capture impressions for your campaigns. With HIM, you can now execute your OOH campaign with more precision to better meet your defined objectives. Data points available with HIM include Best Performing Hour, Best Performing Day, Frequency, Traffic.
