Showcase your brand to well-heeled travellers at the World’s Best Airport
Singapore Changi Airport has been awarded the World’s Best Airport in 2023 for the 12th year, having held the title for eight consecutive years from 2013 to 2020 – the longest winning streak since the World Airport Awards were introduced.
The airport has also received the 2023 awards for the World’s Best Airport Dining, the Best Airport for Leisure Amenities and the Best Airport in Asia.
Changi Airport has been crowned the world’s leading airport for 12 years. Airports confer a perceived value of trust and prestige onto brands advertising in this environment, and majority of travellers expect to see reputable brands advertising at the airport. Media sites at the airport are located close to point of purchase, capturing the attention of passengers ready to spend at duty-free stores. This makes the airport a premium location for creative and impactful OOH media campaigns, complemented by our advertising billboard and digital OOH solutions.
The airport hosts an elite audience from across the globe, including business travellers and high-net-worth individuals, with a 6% year-on-year growth in airport traffic. Our cutting-edge media solutions comprising impressive digital displays and billboards have been developed to cater to the airport travellers’ state-of-mind and encourage purchase decisions.
Our airport advertising solutions allow brands to leverage audiences' long dwell time at the airport. With advertising sites situated in proximity to premium stores, the airport environment nurtures a frame of mind for shopping among a receptive audience, ready to indulge themselves. The variety of formats in our portfolio, such as light boxes, billboards and digital screens, are placed at premium advertising sites specifically at key traveller touchpoints at the airport.
Each airport billboard provides high visibility and allows for viewing from a long distance. They are capable of commanding the attention of the target market and creating a strong mindshare. Our digital displays at the airport are also able to capture the attention of target audiences who are on the move. The network of digital screens broadcast brand messages near stores to target audiences on multiple touchpoints.
Leverage on your audience's long dwell time at the airport and the advertising sites’ proximity to premium stores. The airport environment also nurtures a frame of mind for shopping among a receptive audience, ready to indulge themselves.
Terminal 1 serves as a bustling gateway for regional and international passengers travelling within Southeast Asian regions, as well as Europe and Middle East. Serving 21% of the airport's traffic, it is used by major airlines such as Emirates, Air France and British Airways.
As the busiest terminal with 34% of the total airport traffic, Terminal 2 caters to flights from the Asia-Pacific, India and Middle East regions. With multiple media sites designed to awe and drive brand recall, it serves as the ideal hub for brands looking to penetrate the Asian market.
Serving 33% of the total airport traffic, Terminal 3 is the hub for long haul travellers from North America, Europe, Middle East and Africa. The terminal’s state-of-the-art architecture exudes grandeur, befitting its status as the home of the national carrier, Singapore Airlines. Passengers can indulge in a world-class shopping experience at luxury duplexes housing premium brands.
As the newest terminal of Changi Airport, T4 serves 12% of airport traffic. It pioneered the airport's advanced and seamless check-in system designed to maximise passenger's time spent in transit. This increased dwell time leads to greater exposure to our innovative media sites, granting brands a greater opportunity for effective audience engagement.
View our past campaigns here.
World's Best Airport
3rd Busiest Airport in Asia Pacific
A Leading Hub in Southeast Asia
3rd in the World for Shopper Spend