Changi Airport connects your brand to massive global reach, having recorded nearly 70 million passengers in 2025. But it is not just about volume; it is about intent.
Nearly 7 in 10 passengers are more receptive to advertising while in transit, and 2 in 3 are actively willing to splurge.
The World's Gateway to a Primed Audience
(Source: JCDecaux Singapore 2026 Airport Audience Profiling Survey)
A Shopper’s Paradise
56% of Changi Airport travellers claimed that shopping is part of the Airport travel experience.
(Source: JCDecaux Global Airport Research 2024 [SIN Insights])
Close to 50% of Changi Airport travellers shop at duty-free stores frequently.
(Source: JCDecaux Singapore 2026 Airport Audience Profiling Survey)
The Desirable Audience
At least 70% of Changi Airport travellers agree that ads in the airport positively influence their brand consideration and drive meaningful action.
(Source: JCDecaux Singapore 2026 Airport Audience Profiling Survey)
Business Travellers
70%
of Changi Airport business
travellers have influence over key
business decisions.
(Source: JCDecaux Singapore 2026 Airport Audience Profiling Survey)
Visitor Arrivals from China
Ranks 1st in International Arrivals.
(Source: Singstat 2026 YTD)
The Singapore Traveller
Singaporeans travel internationally multiple times per year with Tokyo, Hong Kong, Paris, New York and Seoul being top destinations in 2025.
(Source: JCDecaux Singapore 2026 Airport Audience Profiling Survey)
Travel remains a top lifestyle priority for Singaporeans
90% plan to travel the same or more in 2026.
85% plan to spend the same or more on flights.
(Source: Skyscanner Trends 2026)