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The Global Shopper
A Shopper's Paradise
Changi Airport is home to the 3rd biggest Duty Free Store in the world, with S$2.5 billion revenue in 2017
30% of overall duty free sales have been spent by Chinese affluent passengers in 2016
85% of global shoppers pay attention to out-of-home advertising at the airport
The Desirable Audience
Enabling brands access to the influential in the Asia Pacific region.
A leading transport hub not just in the region, but in the world.
TOP 5 VISITOR ARRIVALS BY COUNTRY OF ORIGIN IN 2016
Source: Singapore Tourism Board Visitor Arrivals 2017
China moved up from 5th to become Changi's 3rd largest country market in 2016
The Singaporean Traveller
Singaporeans have a large desire for overseas vacations with recorded 5.2 trips in the last 12 months on average.
UPWARD TREND OF OUTBOUND DEPARTURES
In Millions, with 2017 - 2021 Forecast