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The Global Shopper

A Shopper's Paradise


Changi Airport is among the top 3 airports with duty-free and travel retail sales exceeding US$1.5 billion

(Source: Generation Research)


of Changi duty free sales are made by Chinese and Singaporeans

(Source: Changi Airport Group 2018)


of Changi Airport passengers remember seeing advertising at the airport

(Source: JCDecaux Airport Survey 2018)

The Desirable Audience

Enabling brands access to the influential in the Asia Pacific region

A leading transport hub not just in the region, but in the world

Business Decision Makers



of business decision makers are more likely to consider B2B brands that advertise in airports

(Source: Connecting with global business decision makers, JCDecaux)

Visitor Arrivals from China

17% of Singapore's international visitor arrivals by air in 2019 are Chinese travellers

(Source: Singapore Tourism Board)

The Singaporean Traveller


Singapore residents pass through Changi Airport at least twice annually

(Source: Singstat 2018)

In Millions

Singaporeans have extensive desire to travel


3.1% growth in outbound departures between 2015 and 2019