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Large Format

The Audience

PMETs and decision makers form the majority of audiences regularly passing large format outdoor media sites en route to the city.​

Discover the Large Format Audience

Over 21 million impressions monthly
 

(Source: JCDecaux Streetside Audience Measurement 2019)

84% of audiences with monthly personal income of over $12k are regularly exposed to billboard ads
 

(Source: Milieu Insight & JCDecaux Singapore, Consumer Actions Driven by Traditional Advertising, 2019)

49% ​have taken action after seeing large format ads
 

(Source: Milieu Insight & JCDecaux Singapore, Consumer Actions Driven by Traditional Advertising, 2019)