(Source: JCDecaux Streetside Audience Measurement 2019)
![](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxsg/s3fs-public/styles/staggered_gallery/public/blocks/picture/2019-12/39_keppel_road_ocbc_24oct1912_1.jpg?VersionId=9BXjNvmyz8VJ7n9ycz_uR_cJLWYJCYza&itok=e4Hbt_Go)
![](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxsg/s3fs-public/styles/staggered_gallery/public/blocks/picture/2020-06/pt2_8648ef.jpg?VersionId=BHQD_qEWetbrJ96rSqSlqpu3J4OMTOcg&itok=yBmeITaV)
84%
of audiences with monthly personal income of over $12k are regularly exposed to billboard ads
(Source: Milieu Insight & JCDecaux Singapore, Consumer Actions Driven by Traditional Advertising, 2019)
49%
have taken action after seeing large format ads
(Source: Milieu Insight & JCDecaux Singapore, Consumer Actions Driven by Traditional Advertising, 2019)
![](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxsg/s3fs-public/styles/staggered_gallery/public/blocks/picture/2020-03/compressed_43_keppel_road_mazda_5oct16_7.jpg?VersionId=Fq9GDVFpz5zLMQOqjS9J2XVfsOKlROBo&itok=7JxDLcHV)