(Source: JCDecaux Streetside Audience Measurement 2019)
84%
of audiences with monthly personal income of over $12k are regularly exposed to billboard ads
(Source: Milieu Insight & JCDecaux Singapore, Consumer Actions Driven by Traditional Advertising, 2019)
49%
have taken action after seeing large format ads
(Source: Milieu Insight & JCDecaux Singapore, Consumer Actions Driven by Traditional Advertising, 2019)
