Deepen audience engagement with the relevant message
Dynamic ads offer mass-personalisation of campaigns to drive deeper brand memorability:
18% more brand awareness
53% higher message recall
Live data feeds are used to connect with specific audiences or trigger various visuals to be shown when it is applicable, according to audiences, time and location. Social media feeds can also be integrated to create a platform for brand conversations to take place. Customisation of contextually relevant content lends greater impact to the brand message, optimising the targeting, relevance and delivery of DOOH campaigns to drive deeper brand engagement with audiences.
Using Live Feeds to target specific audiences
Time of Day
Live feeds for time of day can be used as a trigger to deliver visuals targeting specific audiences in dynamic DOOH campaigns.
By tapping on real-time data, weather feeds can be used to cue varying visuals relevant to current weather conditions in our DOOH campaigns.