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JCDecaux Singapore partnered with Samsung to create Singapore’s first out-of-home wireless charging stations, located at Singapore’s busiest bus stops along Orchard Road and the Central Business District.
To highlight the key feature of Samsung’s latest mobile phone in the campaign, the Galaxy S10+, JCDecaux fitted 10 of its bus stop panels with wireless charging devices. These ads placed in prime areas integrate mobile technology with connectivity and provided an added convenience in an urban setting. This serves to enhance the audience’s relationship with the brand by being relevant to consumers, artfully combining utility and entertainment.
These panels are located in areas frequented by shoppers and working professionals, and are within JCDecaux’s islandwide bus stop advertising network reaching millions of Singaporean residents and visitors. Samsung also ran campaigns on JCDecaux’s other platforms around Singapore, creating a complete suite of out-of-home touchpoints which include ION Orchard and Changi Airport.
Marketing Director of JCDecaux Singapore, Isaline Duminil, said, “JCDecaux is delighted to create Singapore’s first out-of-home wireless charging stations at bus stops in partnership with Samsung, a brand name synonymous with creativity and connectivity, and with whom we share a passion for innovation with. Our innovative builds for Samsung, strategically located along the stretch of the major retail belt of Singapore, enhances convenience and connectivity for over 1.5 million consumers weekly, giving them an augmented brand experience. The first creative solution on our bus stops this year demonstrates the dedication to our core value of innovation and we are always looking forward to developing new creative Out-Of-Home solutions which allow clients to fully leverage our capabilities.”
Lena Liew, Head of Brand Marketing, Samsung Singapore IT & Mobile Business, said, “We are very pleased to partner JCDecaux to create the first out-of-home wireless charging stations at bus stops in Singapore. This is a highly compatible partnership due to Samsung's position at the forefront of mobile technology and JCDecaux’s unrivalled islandwide footprint to deliver millions of impressions across Singapore. JCDecaux’s creative solution has provided a platform to accelerate our integrated marketing communication effort, by providing an engaging brand touchpoint where we can bring to life a key feature of the new Galaxy S10+. This establishes a stronger brand presence for Samsung and heightens product awareness of our latest launch in Singapore.”
Samsung Account Lead of Starcom Singapore, Vivien Tan, said, “People are always on the go and many experience helplessness, especially when they lack power in their mobile phone. Samsung understands that Singaporeans rely heavily on public transportation. By specifically curating 10 high traffic locations in the CBD and turning these panels into charging booths, consumers can enjoy a boost of power while waiting for their transport. This is the essence of Human Experience Strategy which is distinctly human and experiential, integrating the consumer experience with technology to drive meaningful business and human outcomes.”
View the campaign video here.