JCDecaux Singapore rolls out charging station advertising platform at Changi Airport

Singapore, 3rd September 2018 – JCDecaux Singapore launched the charging stations at Changi Airport in July as the latest advertising platform at the airport. The charging stations are the newest in JCDecaux’s suite of special solutions, allowing brands to extend their reach to passengers at multiple touch points along their airport journey as an add-on to campaigns run on hallmark sites such as screens and lightboxes. Advertisements on the charging stations afford an average dwell time of 20 to 30 minutes for brands seeking a unique platform to engage audiences while being associated with connectivity and convenience. Starting with DBS Bank’s “Live more, Bank less” campaign in July to mark their  50th anniversary, brand messages can now be featured prominently on the airport’s mobile charging facilities while passengers wait to board their flights.

With over 160 units available in departure gate hold rooms across Terminals 1 to 3, these charging stations are an effective medium to target audiences by nationality. For instance, to reach out to audiences in markets where the bank has a presence in, messages from the “Live more, Bank less” campaign were delivered on more than 100 charging station units across Terminals 2 and 3 for the launch.

Karen Ngui, Managing Director of Group Strategic Marketing and Communications at DBS Bank said, “In our Golden Jubilee year, we launched a new positioning – Live more, Bank less – capturing an unwavering sense of purpose to deliver banking so simple, seamless and invisible, customers can bank the way they live. As Best Bank in the World, having a presence at the world’s best airport was an obvious choice.  At DBS we are always on the lookout for opportunities that allow us to be contextual and immersive with messages relevant and relatable to our audiences.  JCDecaux’s new platform offered just that, enabling us to engage with global travellers with contextual and engaging quotes linked to travel or connectivity.”

Edwin Lim, General Manager, Advertising, Marketing & Promotions of Changi Airport Group said, “At Changi, we believe in introducing impactful media platforms not only to help brands deliver their marketing messages.  More importantly, these media platforms must blend seamlessly into the Changi Experience, ensuring a journey of comfort and convenience at every touchpoint of the passenger journey.  The future of airport advertising must be able to strike this balance.  We are therefore delighted that the new advertising platform at the charging stations allows both our passengers to stay connected on the move and brands to engage their consumers with powerful messages of convenience and connectivity.”

Evlyn Yang, Managing Director of JCDecaux Singapore said, “Airports around the world offer branding opportunities on charging stations, and we are delighted to launch this platform starting with Singapore’s largest bank. JCDecaux’s prime Out of Home solutions at Changi Airport can be tailored to meet different campaign objectives, and to express brand values like convenience and good service for achieving top-of-mind awareness. With the addition of charging stations to our selection of sites, there are now more avenues for advertisers to impress a brand footprint across the airport.”