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JCDecaux Singapore today announced a tie-up with McDonalds as the launch advertiser for the islandwide bus shelter networks
McDonalds’ campaign taps on the wide reach of the launch advertiser package to highlight its four value offerings to audiences in residential estates, namely the “Grab & Go breakfast”, “Happy Sharing Box”, “McDelivery” and “Extra Value Meal”. In addition to this, McDonalds will continue ads on three panels in JCDecaux’s streetside network from June, directing passers-by to the nearest McDonalds outlets in Tampines, Hougang and Serangoon.
The bus shelter advertising concession anchors JCDecaux’s presence islandwide by complementing existing platforms in malls, billboards and the airport. JCDecaux’s bus shelters are distributed close to the town centre, as well as in dense networks within 18 towns, encompassing mature estates such as Yishun, Ang Mo Kio and Tampines, and garnering a total reach of 2.5 million unique consumers daily.
Apart from static panels in residential estates, JCDecaux will roll out 86-inch digital panels to the Orchard and Business districts in September 2018. These 38 screens will have the capabilities to deliver smart digital solutions, such as contextually relevant campaigns, to deepen brands’ engagement with audiences. JCDecaux’s bus shelter networks total over 2,000 advertising faces in more than 1,400 shelters spread across Orchard Road, the business district and residential towns.
Ms Evlyn Yang, Managing Director of JCDecaux Singapore, said, “This important milestone paves the way for us to diversify our reach to consumers from all walks of life while we continue facilitating brands’ communications efforts. With the bus shelter networks, we are now the only Out of Home media company in Singapore with a portfolio of integrated solutions cutting across various platforms, encompassing the airport, malls, cinemas and billboards. We are excited to partner a household brand like McDonalds to debut our bus shelter advertising panels, and are looking forward to working closely with more launch advertisers in the coming weeks.”
Agatha Yap, Senior Director, Marketing & Digital Innovations of McDonald’s Singapore said, “The prominence of Out of Home media like JCDecaux’s bus shelter ads capture the attention of passers-by, directing them to our nearby outlets. Furthermore, JCDecaux’s networks afford us the flexibility to direct our ads at targeted groups to deliver messages most relevant to our customers. It is the pervasiveness of these bus shelters that make them an indisputable choice for us to partner JCDecaux as the launch advertiser for the bus shelters.”