Singapore, 12 June 2023 – JCDecaux Singapore (JCDecaux), the number one out-of-home (OOH) media company, is proud to announce the launch of its Real-Time Bidding capability via VIOOH, the leading premium global supply side platform, to accelerate the strong growth of programmatic OOH (pDOOH). This cutting-edge technology changes the way advertisers engage with consumers, making digital OOH advertising more targeted, efficient, and impactful than ever before.
Using VIOOH Trading Manager and its proprietary ad serving technology, advertisers can harness the power of data and automation to optimize the delivery of advertising messages across JCDecaux’s extensive network of premium digital assets. They can now reach their target audience within seconds with immediate ad placement in suitable locations, enhancing the effectiveness of their campaigns and maximizing return on investment.
“VIOOH Trading Manager is our next generation programmatic trading platform, powered by an intelligent decisioning engine that decides in real-time which ads to display for each screen. Thanks to its 360° view of both supply and programmatic demand, decisioning moves from hourly playlist scheduling to considering all factors across audiences, DSP demand and current inventory availability in real-time,” said Jean-Christophe Conti, Chief Executive Officer at VIOOH. “Using VIOOH Trading Manager and its real-time ad serving technology, JCDecaux Singapore can now offer clients even more effective programmatic digital OOH campaigns on its premium screens islandwide, helping brands make more high-impact connections with consumers and ensure their spend works harder to achieve their brand objectives.”
JCDecaux offers a seamless and transparent ecosystem for advertisers, agencies, and media buyers. It connects them to a vast network of digital screens in prime locations including Changi Airport, shopping malls, and bus stop shelters, providing unparalleled reach and engagement opportunities.
About JCDecaux Singapore
JCDecaux Singapore (www.jcdecaux.com.sg) is a subsidiary of the JCDecaux Group, the number one outdoor advertising company worldwide. Established in Singapore since 1999, JCDecaux Singapore is committed to bringing excellence to the Out-Of-Home medium through product innovation, high-quality design and sustainable practices. JCDecaux Singapore has been voted by clients and agencies as the number one out-of-home media company for ten consecutive years. By developing new industry standards for an audience-based approach to campaign optimization and measurement as well as a suite of novel creative advertising solutions, JCDecaux Singapore is leading the digital transformation of the out-of-home industry. JCDecaux Singapore’s advertising portfolio includes over 4,000 advertising faces at Singapore Changi Airport, premium shopping malls and linkways on Orchard Road and the Business District, large format billboards, bus stops, and cinemas.
VIOOH is a leading premium global digital out of home supply-side platform.
Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 19 markets, with more to follow.
For more information about VIOOH, please visit www.viooh.com or follow us on Twitter and LinkedIn.