Singapore, 30th November 2020 – JCDecaux Singapore, the number one outdoor advertising company in Singapore and a subsidiary of the JCDecaux Group, today launched its first programmatic out-of-home (OOH) media offer across 38 digital bus shelter advertising screens in the prime areas of Orchard Road the Central Business District. 66 million impressions are available across digital bus shelter inventory and connected to leading global multi-channel DSPs via the partnership with supply side platform, VIOOH. This latest programmatic OOH media offer enables the seamless planning of offline and online campaigns on a single platform with greater flexibility, transparency and agility.
Beginning with digital OOH (DOOH) screens along Orchard Road and in the Central Business District, JCDecaux Singapore offers advertisers the flexibility to optimise playout for maximum efficiency and accommodate a range of campaign budgets, ad duration and share of time. Advertisers can choose between trading guaranteed or non-guaranteed deals via their DSPs. Performance can also be measured and evaluated after the campaign with a suite of measurement solutions under JCDecaux ONE.
Addressing needs to maintain synergy across multiple brand touchpoints amidst a fragmented media environment, the inclusion of DOOH media on world’s leading multichannel programmatic platforms facilitates consolidation and unification of media buys. Programmatic technology enhances brand building effects of OOH media by combining brand safety, guaranteed viewability with the agility to adapt and optimise campaigns based on audiences, conditional triggers, location and moments in time.
Evlyn Yang, Managing Director of JCDecaux Singapore said, “Programmatic OOH is at the cusp of sea change in Singapore and the region. Many advertisers have expressed interest in our programmatic OOH offering and are keen to explore this to its fullest potential. We are thus delighted to work with VIOOH to launch our programmatic out-of-home media offer beginning with digital bus shelter screens. As we intensify the education journey and transition from traditional mode of buying and selling to a programmatic one, we will also be adding more diverse audiences to our offers by including a wider array of our digital OOH inventory.”
The programmatic media offer will also extend to DOOH screens in premium shopping malls namely ION Orchard, Funan, Raffles City and Jewel, as well as Changi Airport by 2021 for advertisers to access over 300 million impressions across more than 200 digital screens.
About JCDecaux Singapore
JCDecaux Singapore is a subsidiary of the JCDecaux Group, the number one outdoor advertising company worldwide. Established in Singapore since 1999, JCDecaux Singapore is committed to bringing excellence to the Out-Of-Home medium through product innovation, high-quality design and sustainable practices.
JCDecaux Singapore has been voted by clients and agencies as the number one out-of-home media company for ten consecutive years. By developing new industry standards for an audience-based approach to campaign optimisation and measurement as well as a suite of novel creative advertising solutions, JCDecaux Singapore is leading the digital transformation of the out-of-home industry.
JCDecaux Singapore’s advertising portfolio includes over 4,000 advertising faces at Singapore Changi Airport, premium shopping malls and linkways on Orchard Road and the Business District, large format billboards, bus stops, and cinemas.
VIOOH is a leading global digital out of home marketplace. Launched in 2018 and with headquarters in London, VIOOH's platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in twelve markets across Europe, The US and APAC regions.