1. Singapore is a top destination
Highest number of Chinese travellers recorded in July 2023.
Source: Singapore Tourism Board
2 in 3 plan to come to Singapore in the next 6-12 months.
2. 6 in 10 intend to travel more compared to pre-pandemic
Top 5 Reasons for Increasing Travel Frequency:
3. They are highly receptive to airport advertisements & are ready to shop and spend!
Keen to find out more insights?
JCDecaux Singapore conducted an online survey analysing the responses of 500 Chinese nationals to find out their post-pandemic travelling sentiments and habits. The survey was conducted in June 2023, targeting Chinese nationals above the age of 18.
