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Brand Awareness

Advertisers can reach up to 90% of consumers in Singapore through our variety of outdoor advertising platforms islandwide. Brands can build brand fame with a presence across premium digital and static sites, including large format static billboards at expressways, bus stops, retail spaces in shopping malls and Changi Airport Singapore. These prominent sites in high traffic areas across Singapore connect brands with audiences to gain awareness at scale. 
 

 

 

 

Optimising campaigns

We harness data to increase marketing ROI by determining optimum locations for brands to reach out to key audience groups. These could be in the form of audience measurement data to optimise the media buy based on eyeballs, or even optimising the playout on digital screens based on targeted nationalities at the airport, creating more opportunities for increased ad exposure.
 

Engaging consumers

Out-of-home is one of the few, if not the only media, that creates opportunities for brands to physically present themselves in the same environment as the consumer, opening more avenues for up-close brand interactions. Designed to attract audiences, our offerings include avenues for contextual advertising campaigns that tap on real-time data to customise content and heighten relevance to targeted consumers.

Evaluating campaign performance

Explore our bespoke solutions for out-of-home campaign measurement to gauge the effectiveness of brand awareness campaigns and its influence on consumers’ perceptions. Research is conducted specifically on individual campaigns through the use of online or face-to-face surveys measuring brand metrics, such as:
 
  • Ad Perception

  • Brand Awareness

  • Brand Perception

  • Consideration

  • Purchase Intent


Discover solutions for brand awareness campaigns with JCDecaux ONE
 

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