To build awareness for the launch of VIVIFI, a new mobile virtual network operator (MVNO) in Singapore, four imaginary AR scenes were activated and displayed on a digital screen within a bus stop along the busy Orchard Road. The scenes were designed to intrigue commuters and offer them a break from the mundanity of waiting for buses.
These included a parachutist descending near the bus stop, a lion emerging from the bush, a dinosaur storming past and butterflies forming the VIVIFI logo. The interactive AR scenes in the high traffic location heightened the brand's exposure to a large group of its target audience, who were decision makers for technology products in their households.
