A data-led dynamic campaign promoted Martell’s new limited release, Martell Single Estate, to Chinese travellers at Singapore Changi Airport.
The ad targeted passengers boarding flights to eight selected Chinese cities: Hong Kong, Shanghai, Beijing, Fuzhou, Guangzhou, Xiamen, Shenzhen and Chongqing. Information of flights that were departing within the next 45 minutes to 2 hours were displayed on the digital screens, with a message directing passengers to discover the Martell Single Estate at the nearest duty-free store.
The nearest duty-free store’s distance was also displayed on the screens based on GPS coordinates when there was no flight information available.
