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Absolut, the world’s number 1 premium vodka, ran its first live social feed campaign on the Digital Duty-Free Network across all four terminals at Singapore Changi Airport. The “Global Selfie” campaign promoted the limited edition “Absolut World” vodka on 57 digital screens. 

It invited travellers at Changi Airport to upload a picture of themselves via with their name, age, city and recommendations on places they love eating, drinking and getting together with friends in their home city. 

The selfies were then collated into a photo mosaic which formed the portrait of a single person, with his/her recommendations displayed below, against different themed backdrops such as “Ready for Your Trip”, “Join our Global Selfie” or “Unlock Local Hotspots”. These recommendations were displayed on screens depending on whether there were flights to destination cities at that time.