Martell created an immersive brand experience by featuring its campaign on the digital network and Digital Towers at Terminal 1. The Digital Network at Departure Level was equipped with the JCDecaux Beacon WeChat Shake solution. A 5-second Call-to-Action and WeChat logo on the advertisement prompted departing passengers, in the vicinity of digital screens, to activate Bluetooth and shake their mobile phone to receive a Martell exclusive promotion. As part of the product launch, travellers were invited at Martell pop-up store to receive exclusive sample redemption.
Martell Cordon Bleu Extra WeChat Shake campaign was a success with an average of 66% click rate and a unique user average click rate of more than 90%. This was made possible through the extensive reach of the network as well as the exclusive and attractive offers attainable through the beacon solution. Additionally, the high number of user shakes and product redemption proved the exceptional user awareness of the beacon solution.
Martell | Terminal 1 Digital Network
Martell Cordon Bleu Extra WeChat Shake campaign was a success with an average of 66% click rate and a unique user average click rate of more than 90%. This was made possible through the extensive reach of the network as well as the exclusive and attractive offers attainable through the beacon solution. Additionally, the high number of user shakes and product redemption proved the exceptional user awareness of the beacon solution.