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Changwon Tourism Board utilizes JCDecaux’s Dynamic Solution to deliver personalized content to passengers from India.

The campaign displays the advertisement only when flights from India are landing in Terminal 2, cleverly allowing the brand to maximize their advertising dollars by displaying the advertisement to the right audience at the right time.

Utilizing JCDecaux Dynamic solution, the data driven campaign employs real time flight arrival information and baggage belt allocation to display the advertisement from the time flights land to an hour later. This solution developed by JCDecaux Singapore allows brand to deliver personalised and hyper-targeted content to their target audiences, therefore minimizing wastage.

Published in Airport