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Shoppers along the bustling Orchard Road, Singapore’s main retail belt, could try “TWIST” by placing their hand near the perfume display within the bus stop panel. Motion sensors then activated a mechanism to spritz the perfume onto their wrist, inviting them to try the product at the nearest store shown on the ad. The simple interaction engaged shoppers’ senses while rewarding them with a pleasant scent, increasing memorability of both the brand and the product to drive them to stores.