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Large Format Media

Monumental Presence. Lasting Impressions.

Large format advertising provides an impactful advertising medium to establish a strong brand presence. JCDecaux's billboards are located at junctions of dense traffic leading to and from the city area, as well as other commercial and research hubs. These billboards offer unrivalled, visibility at all times of the day for a sustained brand exposure to both commuters and pedestrians.



Source: JCDecaux Large Format Research 2014




Keppel Road

Towering over the expressway connecting commuters and drivers to the Central Business District, the billboards deliver impactful visuals to build brand presence among audiences who frequent the expressway. The expressway serves approximately 2.7 million cars monthly, 75% of which pass through the expressway more than 3 times a week, providing opportunities for repeated exposure and top-of-mind awareness.

People's Park Centre

Installed prominently on a landmark in Chinatown, frequented by both locals and tourists, the billboard on People's Park Centre is an ideal site to communicate with a variety of audiences. The billboard is placed where the Ayer Rajah Expressway and the Central Expressway connect directly to the city, a key driving route for PMEBs, business decision makers and high net worth individuals headed toward the Central Business District. Its location at one of the busiest traffic junctions coupled with opportunities for repeated exposure, the billboard facilitates brand recall of as much as 83% amongst audiences.
People's Park Centre

Arc 380

Situated along one of the main thoroughfares to multiple locations downtown and the Central Business District, 2.8 million vehicles pass Arc 380 every month. The location is within walking distance of the Bendemeer MRT station, making the billboard visible to commuters travelling to business hubs in the vicinity, namely CT Hub and The Aperia Mall. With the site’s close proximity to upscale residential neighbourhoods, advertisers can reach out to both business professionals and high net worth individuals.
Arc 380