Singapore, 8 October 2024 — JCDecaux Singapore (JCDecaux), the No. 1 outdoor advertising company in Singapore and a subsidiary of the JCDecaux Group, together with ION Orchard, an iconic luxury shopping mall in Singapore, have launched a state-of-the-art digital media site on Orchard Road – the ION Grand Façade LED. Luxury jewellery brand, Tiffany & Co., will be the inaugural brand partner, presenting the House’s first 3D billboard advertisement in Southeast Asia.
The new Digital LED screen on the façade of ION Orchard remains the largest and most prominent on Orchard Road, with a 189 square metre (sqm) Full HD resolution display featuring 2 million pixels, high colour vibrancy, and stereo sound capabilities for a superior audio-visual experience. Powered by JCDecaux’s proprietary software, the screen delivers immersive 3D content and dynamic digital engagements. Tiffany & Co.’s acclaimed “With Love, Since 1837” campaign perfectly showcases the LED’s capabilities, bringing the brand’s tradition of exquisite craftsmanship to life in full 3D anamorphic grandeur. In line with JCDecaux and ION Orchard’s sustainability goals, the screen also features smart ambient sensors for auto-brightness adjustment, ensuring optimal visibility around the clock while reducing energy consumption.
Centrally located on Singapore’s renowned shopping belt, the ION Grand Façade LED is strategically positioned at the Orchard-Scotts-Paterson intersection, reaching tourists, shoppers, and drivers. It captures over 1.35 million viewable impressions monthly, offering an unparalleled platform for high-impact advertising. The launch of the digital billboard also precedes Orchard Road’s annual ‘Christmas On A Great Street’ year-end light-up, a major attraction for both tourists and locals. Its prime location ensures maximum visibility for brands during the festive season and beyond.
“We're thrilled to be launching the ION Grand Façade LED in partnership with ION Orchard. This big, bold, and beautiful display, now more prominently featured on the mall's exterior, adds greater vibrancy and colour to the area. It's a striking focal point for traffic entering Orchard Road, at the same junction where viewers can enjoy the annual Christmas light-up. We're excited to have Tiffany & Co.’s latest campaign on this impressive site. The 3D anamorphic content creates an amazing visual showcase, making this a true talk-of-the-town campaign. We're grateful for this incredible partnership with ION Orchard and Tiffany & Co. and look forward to creating more captivating campaigns with our brand partners,” said Evlyn Yang, Managing Director, JCDecaux Singapore.
“The new ION Grand Façade LED exemplifies ION Orchard’s status as an iconic lifestyle and retail destination in Singapore and Asia, enabling us to continue creating exceptional moments for our visitors. We are delighted to partner with Tiffany & Co. for the first campaign to showcase the LED’s superior visual capabilities. Together with JCDecaux, we are pleased to offer our tenants and brand partners this unique opportunity to connect with customers right in the heart of Singapore’s retail haven,” said Ms. Yeo Mui Hong, Chief Executive Officer, Orchard Turn Developments.
About JCDecaux Singapore
JCDecaux Singapore (www.jcdecaux.com.sg) is a subsidiary of the JCDecaux Group, the number one outdoor advertising company worldwide. Established in Singapore since 1999, JCDecaux Singapore is committed to bringing excellence to the Out-Of-Home medium through product innovation, high-quality design and sustainable practices. JCDecaux Singapore has been voted by clients and agencies as the number one out-of-home media company for over ten consecutive years. By developing new industry standards for an audience-based approach to campaign optimisation and measurement as well as a suite of novel creative advertising solutions, JCDecaux Singapore is leading the digital transformation of the out-of-home industry. JCDecaux Singapore’s advertising portfolio includes over 4,000 advertising faces at Singapore Changi Airport, premium shopping malls and linkways on Orchard Road and the Business District, large format billboards, bus stops, and cinemas.
About Orchard Turn Developments Pte Ltd
Orchard Turn Developments Pte Ltd is the manager of ION Orchard, a prime retail landmark project located at the gateway of Orchard Road in Singapore. Jointly owned by CapitaLand and Sun Hung Kai Properties, the iconic development is strategically situated above the Orchard Mass Rapid Transit (MRT) station and enjoys underground connectivity to nearby buildings, including via ION Orchard Link, a 35-metre walkway providing seamless access to pedestrians coming from Scotts Road and Orchard Road.
With over 640,000 square feet of nett lettable retail space and over 300 shops spread across eight floors, ION Orchard features a collection of global flagship and concept stores of both established and new-to-market brands, covering the spectrum of fashion, lifestyle, entertainment and F&B (www.ionorchard.com).
About Tiffany & Co.
Tiffany & Co., founded in New York City in 1837 by Charles Lewis Tiffany, is a global luxury jeweler synonymous with elegance, innovative design, fine craftsmanship and creative excellence.
With more than 300 retail stores worldwide and a workforce of more than 13,000 employees, Tiffany & Co. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories. Nearly 5,000 skilled artisans cut Tiffany diamonds and craft jewelry in the Company’s own workshops, realizing the brand’s commitment to superlative quality.
Tiffany & Co. has a long-standing commitment to conducting its business responsibly, sustaining the natural environment, prioritizing diversity and inclusion, and positively impacting the communities in which it operates. To learn more about Tiffany & Co. and its commitment to sustainability, please visit tiffany.com.
