Singapore, April 20th, 2016 – JCDecaux, the leading Out-Of-Home Advertising Company in Singapore and No. 1 Outdoor Advertising Company in the world, is the selected platform for Juicy Couture’s latest fragrance with creative execution at ION Orchard, Digital Dragon’s Tail advertising site.
Juicy Couture showcases their latest fragrance Viva La Juicy Rosé with digital, static and 3D displays, captivating their target audience throughout the 45-second dwelling period on the escalators. This is JCDecaux’s second showcase with customised 3D displays installed at the Digital Dragon’s Tail.
Commenting on the selection of ION Orchard Digital Dragon’s Tail advertising site, Regional Marketing Director of Elizabeth Arden Asia Pacific, Carolyn Ong said, “ION Orchard has a strong foothold of 4.2 million shoppers a month, and the massive advertising space at Digital Dragon’s Tail allows us to be creative in simulating a whimsical garden oasis with the special use of 3D flowers display for maximum brand exposure.”
In addition, geo-targeting has been adopted to target shoppers within ION Orchard, especially those on the Digital Dragon’s Tail, with messages sent to direct them to the point-of-sales to redeem a fragrance sample.
