Singapore, February 22, 2016 – JCDecaux, the leading Out-Of-Home Advertising Company in Singapore and No. 1 Outdoor Advertising Company in the world delivers greater impact with the launch of its newly audio enabled digital networks at ION Orchard, broadcasting dynamic digital advertisements with the additional dimension of sound.
Situated at high traffic zones, JCDecaux’s two stellar digital networks at ION Orchard – the ION Digital Fashion Network and ION Link Digital Network have been recently enhanced with audio capabilities. The new dimension of sound accompanied by stimulating digital content on the 80” MUPIs, commands 100% of shoppers and train commuters’ attention, engaging advertisers’ target audience more effectively as they immerse completely in the brand message.
Dior is the maiden advertiser on the enhanced digital network, promoting their Miss Dior fragrance.
Situated at high traffic zones, JCDecaux’s two stellar digital networks at ION Orchard – the ION Digital Fashion Network and ION Link Digital Network have been recently enhanced with audio capabilities. The new dimension of sound accompanied by stimulating digital content on the 80” MUPIs, commands 100% of shoppers and train commuters’ attention, engaging advertisers’ target audience more effectively as they immerse completely in the brand message.
Dior is the maiden advertiser on the enhanced digital network, promoting their Miss Dior fragrance.