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Dynamic Out-of-Home

Optimise targeting, relevance and delivery of digital out-of-home campaigns to deepen audience engagement

Dynamic AdvertisingLink

Deepen audience engagement with the relevant message

Dynamic ads offer mass-personalisation of campaigns to drive deeper brand memorability:

 

  • 18% more brand awareness
  • 53% higher message recall

Live data feeds are used to connect with specific audiences or trigger various visuals to be shown when it is applicable, according to audiences, time and location. Social media feeds can also be integrated to create a platform for brand conversations to take place. Customisation of contextually relevant content lends greater impact to the brand message, optimising the targeting, relevance and delivery of DOOH campaigns to drive deeper brand engagement with audiences.

Dynamic Content

Using Live Feeds to target specific audiences

 

Time of Day
 

Live feeds for time of day can be used as a trigger to deliver visuals targeting specific audiences in dynamic DOOH campaigns.  

Weather


By tapping on real-time data, weather feeds can be used to cue varying visuals relevant to current weather conditions in our DOOH campaigns.

 

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Flight Data


For seamless integration into the surrounding environment, flight data allows travellers at the airport to be targeted by nationality, origin, destination.

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for inspiration on dynamic OOH campaigns to engage audiences.

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