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ISLANDWIDE COVERAGE. REACH THE MASSES.A captive theatre environment allows for the undivided attention of audiences and this makes cinema advertising a popular choice for companies narrating their brand stories and engaging target audiences on a deeper level.
Being the market leader in this field, JCDecaux represents four of five cinema operators in Singapore – Shaw Theatres, Cathay Cineplexes, WE Cinemas and Filmgarde Cineplexes. Our cinema advertising network spans the heartlands and downtown locations islandwide, providing both maximum coverage for cinema ads and targeted brand exposure to PMEBs, families and millennials.
70% of millennial movie goers watch movies once to thrice a month
Captive audience in a distraction-free environment
Entertaining and engaging
Good visual and audio quality
Market Leader in Cinema AdvertisingJCDecaux currently represents 4 out of 5 cinema operators with 60% market share, boasting an extensive network of 18 cineplexes located at frequented heartland and downtown locations across the island.