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Singapore, September 17th, 2015 – JCDecaux Singapore, the Best Out Of Home Media Company in the republic and subsidiary of the No.1 Outdoor Advertising Company in the world has won the exclusive media partnership for SHAW Theatres.
For more than a decade, JCDecaux has been the exclusive media partner of CATHAY, FILMGARDE and WE Cinema Operators in Singapore, a city with one of the world’s highest number of movie attendants per capita per year.
Further strengthening its cinema advertising network to deliver increased reach and coverage to advertisers, the new partnership grants JCDecaux the exclusive rights to manage the on-screen advertising for SHAW Theatres around the island, including their new 9th Cineplex located at Punggol Waterway Point opening early 2016, in addition to media spaces at Shaw House.
With the addition of SHAW Theatres, the JCDecaux Cinema Network is now the largest & leading in-theatre advertising network in Singapore totaling 19 cineplexes and 145 screens (with a total capacity of 24,432 seats).
“We are delighted to have been chosen by Shaw Theatres as their exclusive media partner. JCDecaux has a long history and deep experience in the cinema advertising industry in Singapore. Our new partnership with Shaw Theatres will deliver a superior cinema advertising product for advertisers in addition to a greatly enhanced audience.” said Mr. Ashley Stewart, Managing Director, JCDecaux Singapore.
“Shaw Theatres is pleased to work with JCDecaux as our exclusive media advertising partner. JCDecaux is responsive, open to changes and innovation in the cinema landscape, which is in line with Shaw Theatres’ mission. We are always looking to improve our Customer’s experience with best in class technology and experiences with partners such as IMAX and JCDecaux.” said Mr. Mark Shaw, Executive Vice President, Shaw  Organization.

Shaw Theatres, part of the Shaw Organisation, was founded by the Shaw Brothers and has been operating cinemas in Singapore since 1927.  With Shaw Theatres Waterway Point (housing Singapore’s 3rd IMAX hall) ready in early  2016, it will own eight cineplexes across the island, and they feature the latest in cinema technologies like IMAX, Dolby 7.1 Surround and RealD 3D systems.  Shaw Theatres also manages a ninth cineplex, Century Cineplex, which is privately owned. For more information on Shaw Theatres and Shaw Organisation, please visit  You can also connect with Shaw on Facebook (, Twitter ( and YouTube (

Published in Downtown, Press Releases