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Singapore, August 19th, 2015 – JCDecaux, the Best Out Of Home Media Company in Singapore and No.1 Outdoor Advertising Company
in the world is selected by Dove, to launch their latest Shampoo with a special creative execution at ION Orchard.

This month-long brand awareness campaign is running at the Digital Dragon’s Tail, ION Orchard since 22nd July 2015. Dove showcases
their latest product with a combination of digital, static and customised 3D product display, dominating the entire 45-second long
experience on the escalators. This is JCDecaux’s first customised 3D creative display installed at the Digital Dragon’s Tail.

Commenting on the campaign, Brand Manager, Victoria Ng at Dove said, “We’ve selected to launch our campaign at the Digital
Dragon’s Tail to appeal to a captive audience. This location effectively reaches out to our main target audience of females aged 24-45.
The customised 3D product display showcasing our brand new Dove shampoo definitely reinforces the product in shoppers’ minds.”

For this launch, Dove is running a 360 degree media campaign including: free-to-air television, outdoor, social media, and influencers.
Dove is managed by media agency Mindshare and creative agency Ogilvy.

Published in Downtown, Press Releases, about #Mallscape, #Digital, #Personal Care