A Call-to-Action message before and during Gucci advertisement on digital screens prompted travellers to activate Bluetooth and shake their mobile phone. They will receive an exclusive promotion to redeem a gift for any purchase of Gucci Guilty Platinum Edition. The campaign helped to drive traffic to stores, encouraging urban and young Chinese travellers to patronise Gucci’s counter located at the duty-free duplex.
This was made possible through the extensive reach of the network as well as the exclusive and attractive offers attainable through the beacon solution.
Gucci | Terminal 3 Digital Duty Free Network
Gucci | Terminal 3 Digital Duty Free Network
This was made possible through the extensive reach of the network as well as the exclusive and attractive offers attainable through the beacon solution.