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JCDecaux Singapore installed its first larger-than-life two-dimensional die cut at 513 Keppel Road to launch United International Pictures’ advertising campaign for JURASSIC WORLD: FALLEN KINGDOM
Singapore, 21st May 2018 – JCDecaux Singapore installed its first larger-than-life two-dimensional die cut at 513 Keppel Road to launch United International Pictures’ advertising campaign for JURASSIC WORLD: FALLEN KINGDOM on 14th May. The 8m by 60m outdoor billboard features a dinosaur superimposed against a backdrop of tropical trees from the surroundings. This large format advertisement, coupled with campaigns on JCDecaux’s digital network in downtown malls, are part of the publicity for the blockbuster opening in cinemas on 7th June.

The site’s prominence, coupled with its unique setting amidst lush greenery, is primed to capture the attention of motorists along the busy Ayer Rajah Expressway. The surrounding trees have been integrated into the advertisement’s overall visual, resembling scenes from the movie in which dinosaurs emerge from the jungle into a modern-day setting.

“It has been 25 years since the original JURASSIC PARK movie. Following the huge success of the last JURASSIC WORLD movie in 2015, we know that audiences can’t wait too long to relive their dinosaur experience. The new movie, JURASSIC WORLD: FALLEN KINGDOM offers just that with the greatest assortment of dinosaurs ever featured in all the Jurassic movies combined. Do you remember the first time you saw a dinosaur? 513 Keppel Road will recreate that special feeling for Singaporeans when they see it.” said Ms Flora Goh, Managing Director of United International Pictures, Singapore.

“We are excited to be working with United International Pictures to launch the publicity campaign of this highly anticipated movie. Our Out of Home solutions utilise our spectrum of advertising spaces to cater to creative needs of different campaigns. For the JURASSIC WORLD: FALLEN KINGDOM movie campaign, our first massive 2-dimensional die cut was set against trees near the expressway, a combination of a prime location and the highest production quality standards for creative execution.” said Ms Isaline Duminil, Marketing Director of JCDecaux Singapore.
 

Published in Downtown, Press Releases, about #Billbpard