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Be greeted by a whimsical forest filled with scents of Damascus Rose, Eucalyptus, Macadamia and Sweet Almond Oil when you visit Cathay Cineleisure from 14th December 2017 to 10th January 2018.
Out-of-Home media owner JCDecaux was commissioned by Lux Luminique, the number 1 shampoo in Japan, to bring its newly launched products to life in Singapore. The creative execution of dressing up cinema halls and placing scent dispensers in the corridors leading to them is implemented in tandem with an on-screen media buy over a period of 4 weeks. Going beyond conventional advertising, Lux Luminique is indulging cinema goers’ sense of sight and smell, creating an immersive experience, to increase spontaneous ad recall and brand awareness, as well as drive traffic to stores in the vicinity.

Published in Downtown