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Singapore, 6th February 2018 – JCDecaux SA, the number one outdoor advertising company worldwide and Singapore’s No. 1 OOH Media company is expanding its out-of-home presence with an exclusive partnership with Raffles City Shopping Centre, one of Singapore’s top lifestyle shopping destinations. Under the partnership, JCDecaux will have exclusive marketing rights for Raffles City’s brand new digital LED screen.

Aptly named Raffles City Digital Gateway, the 24.3 sqm (3.8m x 6.4m) portrait digital LED screen is strategically located at the main entrance of the mall with direct connection to City Hall MRT station.  It is highly prominent to shoppers and diners at nearby F&B outlets, hotel guests at Fairmont, Swissotel and Raffles Hotel and visitors to Raffles City Convention Centre, Esplanade Theatres and other attractions.

The LED screen’s high resolution 2.4mm pitch provides advertisers full assurance of a high quality display for both static and video advertisements. Seiko Watches is the debut advertiser of the Digital Gateway.

“We are pleased to be appointed the exclusive marketing partner by Raffles City Shopping Centre for their brand new digital media site.  At JCDecaux, we endeavor to continually widen our advertising footprint, providing our clients with media solutions at choice locations. With over 250 retail and F&B outlets offering a diversified audience mix of families, PMEBs and business decision-makers, Raffles City Shopping Centre makes an excellent OOH platform,” said Ms Evlyn Yang, Managing Director of JCDecaux Singapore. 
Raffles City Digital Gateway

Published in Downtown, Press Releases, Media