Singapore, July 8th, 2015 – JCDecaux, the Best Out Of Home Media Company in Singapore and No.1 Outdoor Advertising Company in the world is officially the exclusive media partner of ION Orchard.
As ION Orchard’s long-standing media partner, JCDecaux manages all the mall’s static and digital sites. The first phase of JCDecaux’s upgrading is complete, with the installation of a network of 80-inch digital screens packaged as the ‘Premium Digital Fashion Network’. This new and improved digital network, located at prime spots on B1 and B2 of ION Orchard targets both shoppers and commuters from the Orchard underpass all the way through to Wheelock Place, and is part of a comprehensive range of media offerings within the mall.
The next phase of upgrading will be the enhancement of the ‘Digital Lift Lobby Network’. Currently made up of thirty-four 19-inch screens, this network is the only media solution that covers all the lift lobbies within ION Orchard’s eight floors of shopping. The existing screens will be replaced with 24-inch LCD screens in August
2015.
This timely upgrade will provide the ideal showcase for tenants and brands, delivering high visibility to shoppers. JCDecaux’s digital media offering at ION Orchard now comprises of: Interact@ION, Digital Fashion Network, Digital Outdoor LED Billboard, Digital Dragon’s Tail, Digital Carousel, Digital Lift Lobby Network.
As ION Orchard’s long-standing media partner, JCDecaux manages all the mall’s static and digital sites. The first phase of JCDecaux’s upgrading is complete, with the installation of a network of 80-inch digital screens packaged as the ‘Premium Digital Fashion Network’. This new and improved digital network, located at prime spots on B1 and B2 of ION Orchard targets both shoppers and commuters from the Orchard underpass all the way through to Wheelock Place, and is part of a comprehensive range of media offerings within the mall.
The next phase of upgrading will be the enhancement of the ‘Digital Lift Lobby Network’. Currently made up of thirty-four 19-inch screens, this network is the only media solution that covers all the lift lobbies within ION Orchard’s eight floors of shopping. The existing screens will be replaced with 24-inch LCD screens in August
2015.
This timely upgrade will provide the ideal showcase for tenants and brands, delivering high visibility to shoppers. JCDecaux’s digital media offering at ION Orchard now comprises of: Interact@ION, Digital Fashion Network, Digital Outdoor LED Billboard, Digital Dragon’s Tail, Digital Carousel, Digital Lift Lobby Network.