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The Global Shopper

A Shopper's Paradise

Changi Airport is the 3rd Duty Free location in the world with S$2.3 billion revenue in 2016
 

30% of overall duty free sales have been spent by Chinese affluent passengers in 2016

85% of global shoppers pay attention to out-of-home advertising at the airport

 

The Desirable Audience

Enabling brands access to the influential in the Asia Pacific region.
 


  
TOP 5 VISITOR ARRIVALS BY COUNTRY OF ORIGIN IN 2016
Source: Singapore Tourism Board Visitor Arrivals 2017

China moved up from 5th to become Changi's 3rd largest country market in 2016

The Singaporean Traveller

Singaporeans have a large desire for overseas vacations with recorded 5.2 trips in the last 12 months on average.

UPWARD TREND OF OUTBOUND DEPARTURES
In Millions, with 2017 - 2021 Forecast

Singaporeans have extensive desire to travel

3.5% growth in outbound departures between 2016 and 2021