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Orchard Advertising Platforms
Orchard RoadKnown as the top shopping destination for Singaporeans with an unrivalled pedestrian street experience, the stretch along Orchard Road is one of the world's most acclaimed shopping, dining and entertainment destinations. About 1.5 million visitors, including premium shoppers and high-net-worth individuals, visit the shopping hub of Singapore every week and are exposed to brand messages placed close to store. Orchard is not only a shopping paradise but also a prime advertising avenue for exceptional brands.
Variety of Advertising Formats
Advertising along Orchard RoadWelcoming over 1.5 million shoppers weekly, Orchard is indeed the ideal advertising location for brands looking to target the high-end shopper, a group that comprises both locals and tourists. We cater to brands who are keen to engage audiences with innovative and dynamic ads through our flagship ad formats as well as digital and hybrid bus stop advertising panels.
JCDecaux’s Orchard advertising platforms are part of our range of out-of-home (OOH) solutions that help brands create an impact with powerful messaging through curated locations. This streetside advertising medium covers the bus shelters on Orchard Road, thus targeting bus commuters, drivers on the road as well as pedestrians. These advertising panels offer coverage among a wide range of audiences on Orchard Road and make it ideal for brands that want to target their desired market in the most effective way.
Bus commuters make up a significant portion of ad audiences daily. By making use of targeted touchpoints within the public spaces at Orchard, we help brands execute their effective advertising strategies to allow for optimal brand exposure and awareness.
The retail haven also boasts premium shopping malls, namely ION Orchard, Shaw House and Ngee Ann City where we offer targeted OOH advertising mediums for comprehensive campaigns. Click here to learn more about advertising in these malls.