Our Cinema Presence

Advertise on the Big Screen with the Leading Cinema Network in Singapore.

Connect with consumers with the largest cinema network in Singapore

JCDecaux Cinema Network offers the opportunity to cover 19 Cineplexes across the island with 4 Cinemas Operators : Cathay Cineplexes, Filmgarde Cineplexe, Shaw Theatres and WE Cinemas. All Cineplexes are located in Prime location, increasing the opportunity for brand to reach highly desirable and captive audiences.

Why Cinema Advertising?

Singapore has one of the world’s highest per capita cinema attendance rates at 4.2 visits per person per year. With its audio and visual capabilities, the cinema environment delivers and engages its audience with its powerful brand communication. Over 80% of cinema audience is aged 15-34 and with a broad audience profile, cinema advertising can reach a wide variety of target audience via alternative buying options.

Advertisers can combine high impact brand building with direct brand experience via interactive product displays, foyer samplings or toilet mirrors on cinema levels.

 

Key Facts

4 Cinema Operators : Cathay Cineplexes, Flimgarde Cineplex, Shaw Theatres, WE Cinemas

144 Cinema Screens Islandwide

66% of Market Share in Singapore

– Average Reach of 1,100,000 movie-goers monthly

High Recall Rate of 75%

 

Media Benefits

– Positive and Captive Environment

– Receptive, varied demographic groups of high-spending, affluent and entertainment-seeking audience

– Targeted Advertising Effort to reach desired audience profile

– Ability to Utilize Mixed Media; i.e. on-screen, ambient and innovative product displays to achieve impact and recall