Audience Profile: Youths and Young Working Adults
No. of Halls: 15 Total Seat Capacity: 2281
– 2 Platinum Movie Suite halls and 1 additional standard hall will be added by 1st Jun’13. Total seat capacity will increase to 2275.
– It is the most popular Cineplex in Singapore, with approximately 45,000* visitors visiting it in the past week. – Located in the middle of fashionable Orchard Road, housing shops and restaurants catered to youths such as Pastamania, Swensens, Fred Perry and entertainment outlets such as KBox KTV, E2Max and Timezone.
– 65% of visitors to Cathay Cineleisure Orchard are youths age 15 – 24 and 20% are young adults aged 25 to 34.*
– Proving its popularity among the young, 89% of the movie-goers there are those aged 39 and below.*
– They are also affluent with 71% of them coming from household earning more than $4000.*
– 36% of them are students while 29% are PMEBs.
*Source: Nielsen Media Index 2010