What is Programmatic
How iT IS Redefining OOH today
A Different Way of Media Buying
Programmatic Digital OOH (pDOOH) is the automated purchase of impressions on a CPM basis, in (near) real time. It gives greater flexibility and control to advertisers when it comes to planning OOH campaigns.
Access JCDecaux’s Premium Digital Platforms Across the Island
Reach desirable audiences with the same high-quality, strategically-placed digital screens (not remnant inventory)
120M Monthly Impressions
191 Digital Screens
Across High-traffic Bus Shelters, Retail Malls and Changi Airport
AIRPORT
STREETSIDE
RETAIL MALLS
Why pDOOH?
Complement Traditional Buying Methods
It enhances the efficacy of classic network-style buys. With the same powerful reach and frequency that you enjoy with traditional buying, pDOOH lets you deliver the right message to your desired audience at the opportune time in the right places.
Gain Agility with Flexibility and Control
Decide when, where and how many impressions you buy. You will have the ability to activate and complete your campaigns outside of fixed posting periods.
Data-driven Campaign
Leverage a wealth of data to plan, adapt and execute your campaign according to parameters defined by you. Strengthen your brand messaging with dynamic content suited to your preferred conditions such as weather, time, temperature, proximity etc.
Omni-Channel Strategy
Planning and Buying Across Multiple Channels
Harness mobile devices and technologies for expanded opportunities to converge with digital OOH campaigns. Programmatic buying platforms have brought accessibility and connectivity across multiple channels, enabling effective new ways to plan your audience-led digital OOH campaigns.
The Omni-Channel Marketing Mix
“
Consumers don't live their lives across only one channel, they move seamlessly from one to another and back again. That's why it's so important to take an omnichannel approach when it comes to advertising. S4M has found that combining Mobile with JCDecaux's OOH can result in 2.5X higher than one channel alone, making it critical to drive-to-store success.
”
James Rogers, Managing Director for the APAC region of S4M
The Private Marketplace
You will be able to trade programmatically within a private marketplace to access JCDecaux’s premium digital inventory. Let us assist and optimize your media buys as we embark on this programmatic journey together!
Our Multi-channel Partners
20 DSPs
INTEGRATED WORLDWIDE
5 DSPs
INTEGRATED IN SINGAPORE
With more to come...
Our Programmatic Supply Chain
How We Trade
When trading programmatically, it is important to note that unlike other digital channels such as online and mobile, OOH is a one-to-many medium, meaning a single ad play reaches multitudes of audiences.
Activate your campaign
Reach out to JCDecaux in order to receive a deal ID
Guaranteed
Fixed Price CPM
Non-Guaranteed
Floor Price CPM
Briefing & Deal Set-Up
Programmatic Campaign Showcase
“
We’re thrilled to be helping global brands like Gucci start scaling relevant billboard campaigns across the globe. It would not be possible without the unwavering support of partners like Hivestack, VIOOH and JCDecaux Singapore. The global climate accelerated the need for versatile and relevant brand experiences that use real-time business intelligence and real world context. Powered by context, our customers can now choose the perfect conditions to advertise and rest comfortably that each creative performance is relevant.
”
Flux Outdoor