1st September 2016
Martell Boosted Sales and Awareness of New Product with JCDecaux Beacon WeChat Shake Solution
To create an extensive brand presence, the campaign was featured on JCDecaux’s Digital platforms at Terminal 1, which comprised a network of 23 digital screens and digital media landmark, the Digital Towers.
For direct interaction with passengers, digital screens located at departure duty free area were equipped with JCDecaux Beacon WeChat Shake Solution. A Call-to-Action message before and during Martell advertisement on digital screens prompted travellers to activate Bluetooth and shake their mobile phone to receive an exclusive Martell promotion. The message invited travellers to redeem a free sample at Martell pop up store.
The campaign was a success with unique average click rate of more than 90%. This was made possible through JCDecaux Beacon WeChat Shake Solution integrated in the extensive JCDecaux Digital Network. The high number of shakes and product redemption proved the effectiveness of this new solution.