14th October 2015
JCDecaux is the Market Leader in Cinema Advertising
The new partnership with SHAW Theatres has granted JCDecaux the exclusive rights to manage the on-screen advertising for SHAW Theatres around the island, on top of the media spaces at Shaw House. This new addition has largely strengthened JCDecaux’s cinema advertising network, boosting its position as the market leader in Singapore – representing 62% of market share based on number of cineplexes. JCDecaux’s cinema advertising network promises to deliver increased reach and coverage to clients.