15th September 2016

Gucci Drives Traffic to Stores with JCDecaux Beacon WeChat Shake Solution

Gucci Fragrance utilised the new JCDecaux WeChat Shake Solution on the Digital Duty Free Network at Terminal 3 to promote the launch of their new product, Gucci Guilty Platinum.

A Call-to-Action message before and during Gucci advertisement on digital screens prompted travellers to activate Bluetooth and shake their mobile phone. They will receive an exclusive promotion to redeem a gift for any purchase of Gucci Guilty Platinum Edition.

The campaign helped to drive traffic to stores, encouraging urban and young Chinese travellers to patronise Gucci’s counter located at the duty-free duplex.

This was made possible through the extensive reach of the network as well as the exclusive and attractive offers attainable through the beacon solution.