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Advertising in Raffles City
Raffles City Shopping CentreRaffles City Shopping Centre is a prime retail mall housing over 200 speciality shops. Located at the heart of Singapore’s Central Business District, the mall is directly linked to City Hall and Esplanade MRT stations. The five-storey mall welcomes an estimated 32 million visitors annually, comprising PMEBs and high-end shoppers. This makes Raffles City a choice advertising avenue for brands.
Raffles City Shopping Centre is a prime retail mall housing over 200 specialty shops. Located at the heart of Singapore’s Central Business District, the mall is directly linked to the City Hall and Esplanade MRT stations. The five-storey mall welcomes an estimated 32 million visitors annually comprising PMEBs and premium shoppers.
Advertising opportunitiesAdvertising opportunities at Raffles City offer huge potential for brands looking to increase their brand exposure and awareness among the city crowd. The Raffles City Digital Gateway is JCDecaux’s key offering at the mall, this digital portrait screen occupying a stunning 24.3 square-metres is part of JCDecaux’s vast catalogue of out of home (OOH) advertising solutions downtown. Strategically located at the mall’s main entrance and highly visible to pedestrians exiting City Hall MRT station, this digital platform also offers brands an opportunity to capture the attention of shoppers. Occupying a dominant position within the consumer’s journey through the shopping mall, brands will be able to amplify messages to achieve an impact among their target audiences. Raffles City is an excellent advertising medium for those looking to establish a strong brand presence in the city centre.
Why advertise in Raffles CityWith the screen targeting prominent shoppers and diners from Fairmont, Swissotel and Raffles Hotel, and those visiting nearby attractions such as the Raffles City Convention Centre and Esplanade Theatres, Raffles City offers a spectacular OOH advertising opportunity for premium brands looking to create mindshare among their intended market. Advertising campaigns at Raffles City will enhance brand value in the eyes of the consumer owing to its prominent location in the vicinity.
To understand more on OOH advertising, please click here.
Get in touch if you would like to engage audiences through our advertising space at Raffles City for your next ad campaign.